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Data Analytics - Domain Business Data Analyst – Sales & Marketing (Des Moines, IA - Hybrid)

Position Summary

The Business Domain Data Analyst II will work closely with sales and marketing stakeholders to develop and implement strategies to leverage data for enhanced decision making and to generate actionable insights which drive incremental business value for both GreatAmerica and GreatAmerica’s customers.  Communication of these insights either via dashboards or presentations, both written and oral, will be a core function of this role.  Analytics projects will run the full spectrum of the business intelligence maturity model including descriptive, predictive, and prescriptive analysis.  The ideal candidate will demonstrate strong business acumen combined with competencies in analytical and technical skills.

Essential Functions

  • Work with sales and marketing domain leaders, capability leaders and product owners to identify opportunities for use of data to deliver incremental business value to the sales and marketing functional areas and/or business units
  • Work with sales and marketing domain leaders, capability leaders and product owners to identify opportunities for use of data to deliver incremental business value to GreatAmerica’s customers.
  • Gather, profile and analyze both internal and external data to support analytic requirements
  • Develop data visualizations for both explanatory and exploratory analysis
  • Perform data mining activities following the CRISP-DM process to solve business problems.This will include both predictive and prescriptive modeling
  • Build and manage models to forecast key company metrics and to better understand the underlying drivers of their performance.Conduct model validation activities post deployment
  • Communicate analytical results via both written and oral presentation to business stakeholders
  • Identify gaps in data collection and collaborate with engineering on data capture specifications
  • Collaborates with sales & marketing stakeholders on the proper instrumentation and measurement of experiments within the domain.
  • Collaborate with sales & marketing stakeholders to influence data literacy maturation.
  • Promote a data driven culture throughout GreatAmerica via active participation in a data champion community utilized for knowledge and best practice sharing.

Position Qualifications



For all GreatAmerica team members:  Honesty/Integrity, Customer Oriented, Accountability, Tenacious, Communication Skills (Oral & Written), Adaptability


For this position: Business Acumen, Analytical Skills, Technical Aptitude, Problem Solving, Self-Motivated, Accuracy, Detail Oriented.

Education: Bachelor’s degree in Business Analytics, Finance, Math, Information Systems, Statistics or relevant field.  Master’s degree or professional certification in business analytics preferred.

Experience: 3 – 5 years of experience performing analysis in a business setting with a history of deriving actionable insights from complex datasets.  Experience specific to sales and marketing functions preferred.

Skills and Abilities

Computer Skills:

  • High level of proficiency with Microsoft Office suite, specifically Excel
  • Excellent SQL experience writing queries to acquire data from complex data sets
  • Expertise with data visualization and dashboard tools such as Tableau, QlikView or equivalent
  • Experience with predictive modeling scripting languages a plus
  • Experience with a data science or machine learning platform such as DataRobot, RapidMiner or equivalent a plus
  • Experience with Google Analytics and other customer database marketing tools a plus.


Other Requirements:

  • Strong business acumen with the desire to understand the core drivers of business behaviors
  • Solid understanding of statistics with ability to explain statistical concepts to non-technical audiences
  • This position is located at our Cedar Rapids, Iowa office or in Des Moines, IA and has the potential to be a hybrid position.

At GreatAmerica, we’re looking to grow our business through our people. Are you looking to grow your career? If so, submit your application at Be sure to fully complete the form, including your resume, and complete the Predictive Index assessment. 

This position is not eligible for sponsorship for employment authorization.